martedì 20 ottobre 2015

The Minerals Tshirt

The “Minerals” tee.
Everyone asks: why the minerals? Why did you decide to put them everywhere? Which material is it made of?

Ladies and gentlemen, sit down on your chair/sofa/bed and relax, because now every answer (and more) will be given to you!

















One of the things I love most in being an active part of Busking Bears is that I have to personally take the big thousand pages catalogue, read every product description of plain t-shirts, pay attention on materials composition, shape, colors, ethical of the production process , order the chosen products and finally test them.

Busking Bears is a brand for adventurers, travelers and hikers, so essentially people who sweat. A lot.

Our best selling tee, the “Minerals” has been tested by myself during the long way to Santiago: a 800 kilometers (about 500 miles) hike from the border between France and Spain to Santiago, close to the Atlantic Ocean.
It has been an hard, intense, hurting, funny and emotional experience. 

























What I didn’t believe at first was the freshness that the Minerals tee would have guaranteed to my body. It is 100% ring-spun cotton textile so basically one of the most breathable cotton that I’ve ever experienced!

The result for a person who likes to hike, run and sweat (because I know you like to sweat) is the same of a “Decathlon fluo t-shirt 100% polyester”.



















And what about the minerals? Why the minerals and not, let’s say… tomatoes?

My sister Irene made the illustration of this particular object.
In that period she was so obsessed with natural science handbook designs that we agreed to print on our apparel something that everyone of us has treaded on during a walk in the mountains surrounded by nature.

The sound of the trekking shoes on minerals and rocks on the path is symbolic for us. Being boy scouts for long part of our lives and living close to the Alps are the deep reasons of our choice.





























Finally, the screen-printing. 
It’s been hard, but the professional screenprinters of Corpoc (Bergamo, Italy) did a great job since they used a particular frame and printing technique. And the rest is history.

I’m happy about my sister’s choice to print the minerals in full-front as a fall from the sky.
It’s particular, unusual and totally unique. 



The men "Minerals" tshirt in our etsy shop: LINK

The women "Minerals" tshirt in our etsy shop: LINK

Have a nice day,




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